Ford Looks to Establish Itself as a Tech Company, Not Just an Automaker


Automotive companies like Ford can no longer idle as simple car manufacturers; they also have to be technology-focused, full-service mobility providers that can deliver on services like entertainment, smart parking and commercial partnerships. Enter FordPass. As potential consumers increasingly move to urban centers and just say no to car ownership, Ford is anxious to provide this platform to serve two purposes: to provide a comprehensively connected consumer experience for owners and also to lure future buyers to the brand by meeting their temporary transportation needs. On the occasion of the New York International Auto Show,  Elena Ford, the company's vice president of global dealer and consumer experience, and Ken Washington, the company's vice president of research and advanced engineering, explained Ford's strategy.

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