Are People Swiping Left For Conventional Dating Apps?


CEO of Hinge Justin McLeod stopped by to talk to the new, updated Hinge app (one of the more popular dating apps) to speak about why they were moving from a free service to a paid subscription only. With an influx of dating apps that cater to predominately twenty-something hook-up culture and the people who pretend like they could participate in it, Hinge wanted to move past a swiping left or right UX and into more of a "story" about the person. The new Hinge App will cost $7 a month and is supposedly only for people looking for relationships rather than never seeing the person again after the next morning's more bitter than usual coffee. Among other modern dating topics McLeod touched upon the stigma of using a paid dating app rather than the free options readily available. Will millennials take to the new Hinge? Is it actually the dating apocalypse? Only time will tell. ¯\_(ツ)_/¯

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