Last year's Batman hit got a boost from the tragic death of Heath Ledger; it also had a lot of traditional media interest and received rave reviews. All told, it brought in $533,316,061
in the U.S. Numbers even Bruce Wayne would be pleased with.
We’re not suggesting you kill off your COO in order to invite sympathetic media attention. Far from it. All we’re saying is that if he or she does happen to die, don’t grieve alone. Invite all your clients to the wake, get them drunk, and sell, sell, sell. Seriously, however unwelcome, sometimes tragedy can mean opportunity. Don’t ignore it.
Photo Credit: Amazon