In 2007, Martha Stewart tried to trademark the word Katonah to use as the name for her new collection of home accessories. Katonah is the name of a town north of New York City where Stewart owns a house. But the Katonah name is an integral part of the heritage of American Indians, and they considered her trademark application to be offensive to their culture
. As one member of an advocacy group told Fox News
, “"If I wanted to trademark 'Martha Stewart' and put out a line of tea towels, she would have me in court very quickly.” Forget about whether or not it’s good business, that’s just a terrible way to make friends with the neighbors.
Stewart eventually settled
with the American Indians by restricting the number of goods she would sell under the Katonah brand name. As it stands now, the Katonah collection can only include furniture, mirrors, pillows and chair cushions. We're not really sure how that is much of an agreement.
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