What Women Get Wrong About Fathers Day


NEW YORK (MainStreet) — Turnabout is fair play.

After all, we recently took a good look at what men get wrong about Mothers Day. With Fathers Day less than a week away (it's on Sunday), it's time for a fresh perspective on how women fall off the beam when it comes to honoring dad on his big day.

On this go-around, we have enlisted the help of Ebates.com, the online shopping portal. The firm recently commissioned a national survey on what men actually want on Fathers Day — and what women think they want.

According to the survey, there's a significant gap.

For example, 54% of women figure dad wants a power tool on Fathers Day, but he has a different idea – dad wants a gift card to his favorite retail outlet, the survey says. It cites power tools as a "distant fourth" on the list of Fathers Day favorites.

Also see: More U.S. Parents Pay Kids' Cell Phone Bill

How about a ticket to a baseball game or professional golf tournament? The Red Sox and Yankees are going at it again, and Tiger Woods is once again in fine form. But most dads take a pass on the ticket option – only 19% of them say they want sports tickets as a Fathers Day gift.

So what do dads really want? Here's how the survey of 1,000 adults nationwide sees the top gifts by percent of those who'd like to get them:

Gift card to favorite store: 42%
Clothes: 24%
Smartphone/tablet device: 20%
Tools: 20%
Tickets to sports event: 19%

Of course, moms, daughters, sisters, girlfriends and female family friends don't see it that way. Here is how the survey ranks Fathers Day gifts through the eyes of the fairer sex:

Tools: 54%
Gift card: 53%

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Sports tickets: 52%
Smartphone/tablet device: 35%

Men and women do find common ground on the subject of Mothers Day and Fathers Day, according to the survey.

According to Ebates.com, 31% of women plan on spending between $20 and $50 for a Fathers Day gift. Back on Mothers Day, 28% of men spent the same amount.

By and large, however, you can drive a truck through the gap between men and women on the expectations side of their relative maternal and paternal holidays.

"We heard the expression 'Men are from Mars, women are from Venus,' but perhaps these results show that we're all from the same planet — and we'd like to pick our own gift," says Kevin H. Johnson, chief executive at Ebates.com.

— By Brian O'Connell

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