Shopping on July 4th weekend isn't your patriotic duty, but it isn't a bad idea.
July is generally a mediocre retail month with some deals dispersed throughout. According to the Census Bureau, when you remove vehicle and auto parts sales from the mix, July's retail sales aren't all that different from the other summer months. The Independence Day does little to make its sales numbers look all that different from those of June and August.
Sure, there are road trips, fireworks and a day off in there, but July's at a tough spot on the retail calendar. In the last 20 years, July has only been the best summer sales month four times: 2002, 2007, 2008 and 2013. It isn't April's spring awakening, and it doesn't have August or September's back-to-school spending. Yet it isn't the frigid wasteland of February, either. July just requires a little work on the part of summer shoppers.
With peak back-to-school shopping season still about a month away, the key deals aren't obvious. There's a whole lot of foot traffic out there, but everyone's too preoccupied with the vacations at hand to plan ahead properly. With help from the folks at DealNews and LifeHacker.com to bask in some climate-controlled retail spaces and reap the rewards. While July 4th sales can start in mid-June and run through mid-July. But beware, some retailers hack price after the holiday to clear stock. Last year, Macy's presented discounts of up to 70% on July 8, while Columbia's discounts hit 60% by mid-July.