Wal-Mart will open at midnight on Black Friday this year, the company announced Monday.
The announcement also effectively confirmed the veracity of a leaked copy of the retailer’s sought-after Black Friday ad, which was obtained by CNN this weekend. That circular featured such deals on electronics as an Emerson 32" LCD HDTV for $198, Nintendo DS Lite for $89 and a Magnavox Wi-Fi Blu-ray player plus $10 in free VUDU movie credits for $69.
All three items were confirmed in a press release Monday and will be available from 5 a.m. to 11 a.m. on Black Friday. The release also listed several Black Friday deals available starting at midnight, including Wrangler jeans for $9, Toy Story 3 on DVD for $10 and Power Wheels for $88.
The midnight opening is the latest attempt by Wal-Mart (Stock Quote: WMT) to boost sales ahead of a mixed retail forecast for the holiday shopping season. The retail giant kicked off the “pre-holiday” season more than a month ago, and last week announced that it would offer free shipping on more than 60,000 items in its online store. While it may be too much to call Wal-Mart desperate, the retailer is certainly pulling out all the stops in its competition with the likes of Target (Stock Quote: TGT) and Best Buy (Stock Quote: BBY).
Thursday, November 25
5 p.m. – 8 p.m.: Thanksgiving Dinner.
8 p.m. – 11:30 p.m.: Pumpkin pie, football, post-meal power nap.
11:30 p.m.: Drive to Wal-Mart and get in line for the deals. Don’t drive drunk, please.