Wal-Mart to Open at Midnight on Black Friday


Wal-Mart will open at midnight on Black Friday this year, the company announced Monday.

The announcement also effectively confirmed the veracity of a leaked copy of the retailer’s sought-after Black Friday ad, which was obtained by CNN this weekend. That circular featured such deals on electronics as an Emerson 32" LCD HDTV for $198, Nintendo DS Lite for $89 and a Magnavox Wi-Fi Blu-ray player plus $10 in free VUDU movie credits for $69.

All three items were confirmed in a press release Monday and will be available from 5 a.m. to 11 a.m. on Black Friday. The release also listed several Black Friday deals available starting at midnight, including Wrangler jeans for $9, Toy Story 3 on DVD for $10 and Power Wheels for $88.

The midnight opening is the latest attempt by Wal-Mart (Stock Quote: WMT) to boost sales ahead of a mixed retail forecast for the holiday shopping season. The retail giant kicked off the “pre-holiday” season more than a month ago, and last week announced that it would offer free shipping on more than 60,000 items in its online store. While it may be too much to call Wal-Mart desperate, the retailer is certainly pulling out all the stops in its competition with the likes of Target (Stock Quote: TGT) and Best Buy (Stock Quote: BBY).

So if you want to make the most of Wal-Mart’s deals, here’s a proposed schedule for Thanksgiving and Black Friday:

Thursday, November 25

5 p.m. – 8 p.m.: Thanksgiving Dinner.

8 p.m. – 11:30 p.m.: Pumpkin pie, football, post-meal power nap.

11:30 p.m.: Drive to Wal-Mart and get in line for the deals. Don’t drive drunk, please.

Friday, November 26

12:01 a.m.: Doors open. Enter in an orderly fashion, being careful not to touch off a deadly stampede of shoppers.

12:05 a.m. – 1:30 a.m.: Systematically gather your items. Hopefully you’ve cross-referenced your targeted items with a map of your local Wal-Mart store, and have plotted the most efficient route through the store. Supplies are limited, after all.

1:30 a.m. – 4:45 a.m.: Purchase your items, then find a place to nap. You could go to your car, but I’d recommend staking out a comfortable bed or couch in the furniture department.

4:45 a.m – 6 a.m.: Wake from your nap, snack on the leftover turkey leg you hid in your purse, then be in place by 5 a.m. to take advantage of the electronics deals. Complete your purchases and be back home before sunrise. Congratulations! You’re done with your holiday shopping.

Pumped about Black Friday? So are we. Check out our complete coverage of Black Friday 2010.

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