Are sneakers with a wheel in the heel really that cool? Why read the company's sales reports when you can go right to the customer?
That's exactly what James Altucher, founder of Stockpickr.com, did when he considered investing in Heelys (HLYS) whose stock now costs less than $10. He consulted his hula hooping 9-year-old daughter who not only has a surprising take on sneaker fads, but she also gives some compelling reasons why one particular smart phone maker makes her world go round. (Hint: It is either Apple (APPL) or Research in Motion [RIMM].)
You'll never have so much fun learning about stocks! Click on TheStreet.com’s video to see why.