Valentine’s Day Spending Set to Rise

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NEW YORK (MainStreet) – Women who got stuck with a cheap box of chocolates last Valentine’s Day may be in for a better haul this year.

That’s one of the findings of eBillme’s latest Online Spending Index, a quarterly look at the online shopping habits of 1,200 consumers. The survey found that 19% of respondents plan to spend more on Valentine gifts than they did January 2010, when 12% said the same thing. In other words, the love business is recovering at an increasing rate.

That recovery mirrors the rest of the retail industry, which bounced back from two straight down years in the 2010 holiday shopping season. And the survey also finds that the consistently strong growth of online shopping has come to V-Day, with 32% saying they will shop online for their gifts – up from just 23% last year.

The survey doesn’t go into detail on the season’s hot gift items, though it did find that 18% plan to give a gift card to their loved one. And while 60% said they were “looking for something other than chocolates or flowers” (up only slightly from last year), it’s unclear how many will actually follow through and find something creative for their special someone.

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