TW Steel Brings Bold Watches: What's wURKEN?


NEW YORK (MainStreet)—Dutch entrepreneur Jordy Cobelens, 30, is the CEO of TW Steel, a watch company whose products have outlandishly huge faces. A former DJ who would play in Holland's underground joints and major festivals, Cobelens applied the business acumen he acquired in launching his music company, JC Records, to his foray into the luxury fashion market.

Now collaborating with musician Kelly Rowland, who has a signature watch for the brand, and the Sahara Force India Formula One Team, Cobelens has expanded TW Steel to more than 100 countries. Check out this episode of What's wURKEN? below.

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