Joyce M. Rosenberg, AP Business Writer
NEW YORK (AP) — One of the most important decisions a small business owner makes is who they should hire for financial advice. Choosing the right accountant or tax attorney can help a company grow and be profitable.
But too often, owners decide to hire a friend of a friend, or someone they heard about third-hand. They don't take the time to research and interview different prospects to determine who would be the best fit.
Just as bad, some don't even seek out the help of an accountant. They might decide to make do with a paid tax preparer who can help at tax time, but who probably isn't qualified to help with year-round business planning.
ONE SIZE DOESN'T FIT ALL
You might hear of an accountant or attorney who's just brilliant. But if he or she knows nothing about your kind of business, you won't get the best advice possible. You could even lose money.
Marcia Suelzer, a senior tax writer with Business Owner's Toolkit, a division of Wolters Kluwer, noted that the government has tax breaks for specific industries. For example, "if I'm a restaurant owner, there are tons of exceptions for the normal inventory rules that I can take advantage of, but my buddy who has a local gift store, they can't," she said.
So if you hire an adviser who's unfamiliar with the restaurant industry, you won't be able to take advantage of those tax breaks.
Many companies do business in more than one state, particularly when they're located near the border of another state.
And you probably want to avoid big accounting firms whose clients tend to be larger corporations. They may not be able to give you the one-on-one attention that many small business owners need.
HOW TO SHOP FOR AN ACCOUNTANT OR TAX LAWYER
Suelzer advises business owners to approach hiring a financial adviser in the same way they'd hire an employee.
"Start thinking, what do I need from this person," she said. "If you want tax planning and business advice, you don't want someone who's just a tax return shop."
Start by asking other business people, particularly those in your line of work, for recommendations. You probably want to meet with several.
Suelzer suggests asking these questions:
—How many clients do you have in my line of work?
—How up to date are you with the latest technology and government requirements for electronic filing? (The IRS is increasingly requiring companies to file tax forms online.)
—In the case of a large accounting firm, will I work with one accountant, or will I have to deal with someone new each time I call?
—How are you going to save me money on my taxes?
—How much will working with you cost me? What is your entire fee schedule?
"If they're worth their salt, they're going to be able to answer those questions," Suelzer said.
A prospective adviser should also be asking you questions about you and your business, to get a sense of your needs. And ask to see your prior year's tax return, to get a sense of your company's finances.