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If your company has ever printed a brochure, you know the time and cost involved -- as well as the potential waste. I've seen many businesses spend hundreds or thousands of dollars on a brochure, only to have boxes of them cluttering their closets years later. If this sounds familiar, you'll certainly appreciate the many benefits of e-brochures.
An e-brochure is pretty much what it sounds like -- a brochure that can be distributed, delivered and viewed via the Internet. Like printed brochures, e-brochures feature photos, graphics, copy and your logo. However unlike printed brochures, e-brochures can be sent as email attachments, incorporated on a Web site or burned onto a self-playing CD. There's no question that e-brochures represent a new and highly cost-effective way of branding.While traditional, printed brochures remain the industry standard, and many customers still expect them, e-brochures are quickly gaining popularity due to these unique selling points:
Cost effectiveness: No more guessing numbers for your print run, then winding up with too few or too many brochures. The cost of an e-brochure is fixed, whether you send out one or 1 million of them. Fees are based on the number of pages and any extra "bells and whistles" like video or audio. What's more, digital distribution means you omit postage costs.
Interactivity: This can greatly boost the overall impact of your message by engaging your audience. Viewers can turn the interactive pages, view video or listen to audio with a simple click of their mouse. Better yet, they can immediately place orders or request more information by clicking on embedded links.