Target Now Selling Kindle E-Reader

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Target announced yesterday it will be selling Amazon’s (Stock Quote: AMZN) Kindle in its stores beginning June 6. This is the first time the popular e-reader will be available in traditional brick and mortar stores, as opposed to Amazon’s own Web site.

Target ( Stock Quote:TGT) will sell the Kindle for $259, the same retail price charged online by Amazon, which offers free two-day shipping with purchase.

“Our guests’ response to Kindle has been overwhelmingly positive,” Mark Schindele, Target’s Senior Vice President said in a press release.  “We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want.”

Amazon no longer has a monopoly on the digital book industry. Since the Kindle’s initial release in 2007, Sony (Stock Quote: SNE), Hewlett Packard (Stock Quote: HPQ), Barnes and Nobles (Stock Quote: BKS) , Samsung and Apple (Stock Quote: AAPL) have all released their own e-reader devices. Target, which has 1,740 stores in 49 states, can help Amazon stay competitive in the growing market

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