The Super Bowl Could Turn Out to Be a Big Apple Bargain


NEW YORK (MainStreet) — The NFL says the Super Bowl is sold out, but the secondary ticket market is seeing a glut of supply and prices are plummeting. The NFL ticket exchange currently shows some 3375 tickets currently being offered from a low of $1,620 to a high of $25,572 each – the price you could pay to be on the 50-yard line, on the Denver Broncos sideline, row 9. Last week, secondary market ticket source SeatGeek listed a suite on the Commissioner's level of MetLife stadium for just over $1 million.

But since then, prices have been sacked – sinking some 40% from their peak. SeatGeek analyst Connor Gregoire told the Allentown Morning Call that the average price for a Super Bowl ticket had been $3,439, but over the past seven days has fallen to $2,056, the biggest price drop on record for the week after the conference championships.

Fans waiting until the last minute could be bagging a Super Bowl bargain.

The economic impact of the Big Game is being disputed, as well. While the NFL has claimed a financial benefit of $500 to $600 million for the New York/New Jersey area, at least one economist is taking issue with the prediction.

"Move the decimal point one place to the left," Robert Baade, a professor at Lake Forest College in Illinois, told the Associated Press. "I think $50 to $60 million would be a generous appraisal of what the Super Bowl generates."

But the consulting firm PwC US says Super Bowl XLVIII is expected to bring in a direct economic boost of more than $210 million. PwC says this accounts for area lodging, transportation, food and beverage, entertainment, business services and other hospitality and tourism activities related to game, but excludes the so-called "multiplier effect," which accounts for "indirect" impacts, such as vendors purchasing goods from local producers and manufacturers.

"While a world-class destination, Super Bowl-related visitor volume and length of stay in New York/New Jersey could be mitigated by factors such as cold weather, a compressed event and activity calendar, shorter hotel minimum night requirements, and a higher proportion of local attendees, compared to traditional host markets," says Adam Jones, director of the sports and tourism sector at PwC U.S. "Yet -- barring any major weather issues impacting travel – it's anticipated that New York/New Jersey should still yield one of the highest inflation-adjusted results for a Super Bowl, given the relative destination costs and the planned scale of Super Bowl-related events and activities."

--Written by Hal M. Bundrick for MainStreet

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