Steve Jobs' Departure Wouldn't Hurt Apple


NEW YORK (MainStreet) — Since Steve Jobs announced he would go on an indefinite medical leave last month, many have speculated about whether the Apple co-founder will ever return to his role as CEO of the company, and what will happen to the Apple’s products and stock if he doesn’t. But according to one recent survey, Apple (Stock Quote: AAPL) may have less reason to worry than some might think.

RBC Capital Markets and ChangeWave, two consumer research firms, polled more than 3,000 consumers and found that the vast majority (93%) would be just as likely to keep purchasing Apple products with or without Steve Jobs at the helm of the company. By comparison, 82% expressed the same sentiment in a survey by the research firms two years ago when Jobs previously took an extended medical leave.

The survey results hint at Apple’s overall success in dominating the tech industry in recent years. Between the time Steve Jobs first took a leave of absence in 2008 and this year, Apple’s iPhone has come to dominate the smartphone market, and the iPad has sold some 15 million copies in less than a year, making it a force to be reckoned with.

Perhaps it’s the ultimate sign of Jobs’ success that the company and its products have become such an integral part of peoples’ lives that consumers are likely to keep buying up Apple products even if Jobs is no longer part of the company.

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