(Updated with additional details and background information.)
SEATTLE, Wash. (TheStreet) -- The drink offerings at your local Starbucks
The expanded offerings are aimed at transforming its stores into more of an all-day café. Starbucks already outfitted several locations, including one on Olive Way in its hometown Seattle's Capitol Hill area. The test store's barista bar was rebuilt so customers can sit at and around it, conversing with the baristas and watching them prepare drinks, much like customers at a traditional bar would do.
The new store was designed to look like it had been a part of the neighborhood for years, with a "green" design and sustainability-minded décor.
"It's the biggest undertaking of design of any retailer in the world," Arthur Rubinfeld, global development chief at Starbucks, told USA Today. All new Starbucks-owned stores will be LEED certified, approved by the internationally recognized green building certification system, developed by the U.S. Green Building Council.If the refurbished location proves successful, Starbucks could make moves to expand the updated concept to other Starbucks locations, according to the newspaper report.
So far, just two Starbucks location have been outfitted with the new café-style concept, used as "living labs" to test their appeal for consumers. The redone locations do not even boast the unmistakable Starbucks logo on the storefront, signs that have been drawing caffeine-starved customers for nearly 40 years.
Instead, the stores were named by their street locations with the words "inspired by Starbucks" understatedly etched onto their doors, according to the USA Today report.