Sony Drops the Price of its e-Reader

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Any day, another dollar off that e-reader you’ve been thinking about purchasing for yourself. Sony (Stock Quote: SNE)has slashed the price on all three of its e-reader models, following earlier cuts issued by competitors Amazon (Stock Quote: AMZN) and Barnes & Noble (Stock Quote: BKS).

You can now buy the Sony Reader Pocket Edition for $149.99, the Touch Edition for $169.99 and premiere Daily Edition for $299.99. The devices were formerly $169.99, $199.99 and $349.99, respectively.  The $20-$50 price drop is similar to the cuts initiated by Amazon and Barnes & Noble late last month when Apple’s multifunctional iPad tablet ($499-$829)forced e-reader manufacturers to get competitive.

Bookseller Barnes & Noble Inc. reduced the price of its original Nook from $259 to $199, simultaneously announcing that they would sell a wi-fi-ready version for $149.99. That very same day, online retailer Amazon cut the price of its cheaper Kindle by $70. The device, which had already had its price lowered once, went from $259 to $189. Amazon’s larger Kindle DX was reduced from $489 to $379.

This not the first price slash for Sony. Back in March, the company lowered its Pocket e-reader’s price by $30. Its latest decrease, however, puts its low-end e-reader on par with the cheapest e-reader previously available. Borders’ (Stock Quote: BGP) Kobo e-reader  (at least of as of press time) also costs $149.99.

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