Smartphone Apps Mean Big Revenue

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Want to know how much money smartphone applications have brought in so far this year? Turns out, there’s a study for that. Research2Guidance, a Berlin-based mobile research company, found the worldwide smartphone applications market pulled in more than $2.2 billion dollars in the first six months of 2010. That’s half a billion bucks more than 2009, when the market generated $1.7 billion for the whole year. 

“The market is gaining momentum as more and more smartphone users have direct and easy access to app stores,” the company said in a press release. “In addition, the app stores, which were founded in 2009, have finally managed to increase application numbers and are growing their business.”

According to the study, mobile application downloads reached a total of 3.8 billion in the first six months of 2010, compared to 3.1 billion in 2009. Research2Guidance attributed the surge to an increase in smartphone users.  An earlier report estimates the number of smartphone owners will increase from about 100 million in 2009 to nearly 1 billion by 2013.

Additionally, Research2guidance attributes the rapid growth to the successful creation of app stores that aren’t owned by Apple.

“Apple’s competitors like Nokia and BlackBerry started to leverage their global reach and increased the traffic on their app stores,” the report said. “The next wave of new app stores will be niche stores specializing on e.g. business or mobile health apps.”

Google Android also currently hosts a successful app store.

While the numbers are impressive, Research2guidance cautioned the smartphone market may become unstable as prices for applications continue to vary from store to store and platform to platform. The average price of an application was $3.60 in the U.S. in the first half of 2010.

What smartphone apps aren’t worth the price? Check out MainStreet’s roundup of the dumbest apps on the market!

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