Shoppers Miss Out on Social Media Deals


NEW YORK (MainStreet) – Just about everyone loves saving money, and just about everyone uses some sort of online social network, so why is it that no one seems to be using Facebook and Twitter for deal hunting?

Research firm Crowd Science released today the results of a survey aimed to gauge where people shop and search for deals, with a focus on holiday shopping. When asked about their favorite destination for finding deals, 25% of participants picked company websites, while another 15% picked all varieties of print deals like circulars and coupons. That was followed by emails newsletters (13%) and word-of-mouth (9%).

A measly 3% of shoppers identified Facebook as their favorite source of deals, and just 1% said the same of Twitter, despite the fact that social media is a great way to find deals from third-party deal aggregators. MainStreet previously rounded up the best Twitter feeds for deals, and to that list we’d now add the feeds for SlickDeals, FatWallet and FreeStuffTimes, all of which tweet several times a day with limited-time offers and discounts. 

And while retailers’ websites are indeed a great source for exclusive offers and coupon codes, visiting each site on a daily basis can be a time-consuming task. It’s far easier to just become a fan of your favorite retailers on Facebook, as most of them offer a steady stream of company news and offers in your news feed.

Many retailers even have specialized Twitter feeds reserved for deals and offers. Target, for instance, has @TargetDailyDeal, Wal-Mart has @WalmartSpecials, and Amazon posts its Gold Box lightning deals and deals of the day to @AmazonDeals.

The study authors don’t address why so few consumers take advantage of all the great deals available on social media, but savvy shoppers can get ahead of the curve by taking advantage of these deals, which see fewer eyeballs than your average sale.

Matt Brownell is a staff reporter for MainStreet. You can reach him by email at, or follow him on Twitter @Brownellorama.

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