Sam’s Club (Stock Quote: WMT) announced Monday its plans to outfit all of its locations with Wi-Fi by November. The move will allow customers to demo Internet-connected television sets and other web-enabled devices this holiday season.
“This investment in connectivity allows us to showcase the high quality brands we offer in a new engaging way, provide an enhanced level of service and brings to life our promise to our members of Savings Made Simple,” Brian Cornell, the president and CEO of Sam’s Club, said in a press release.
Sam’s Club, a division of Wal-Mart, sells food, electronics, appliances, jewelry and clothing, among other things, to more than 47 million customers in 600 locations nationwide. AT&T (Stock Quote: T) will provide the Internet access to all stores, which will also allow shoppers to surf the Web via their smartphones while shopping.
Sam’s Club also announced plans to launch a smartphone app for the iPhone, BlackBerry and Droid platforms that will further enhance its customer service. The app, available in September, will allow customers to scan products at home, create shopping lists and receive exclusive discounts on featured products.
Wi-Fi in retail stores is becoming a growing trend as retailers seek to give consumers a better understanding of how new types of web-enabled electronics will work in their homes. According to the Wall Street Journal, Apple, Best Buy and CompUSA currently offer Wi-Fi.