NFL Ticket Prices Climb 4.5%


Ready to pay even more for football? The average ticket to an NFL game rose 4.5% to $76.47 this season, according to a study by sports marketing publishing company Team Marketing Report.

You can thank the New York Jets and Giants for causing most of the increase, since both teams raised their ticket prices to make up for the cost of the $1.6 billion New Meadowlands Stadium, which opened in April.

According to the report, the Jets bumped up their non-premium seats 31.8 % to $114.64, while the Giants upped general tickets 26% to $111.69. In 2009, the teams’ tickets cost $86.99 and $86.33, respectively.

Fifteen of the 31 teams surveyed managed to either keep their ticket prices the same or lower them.

Last year, the average ticket price rose 3% after the Dallas Cowboys raised their average ticket price from $84 to $110 in an effort to help fund the new Cowboys Stadium. The Cowboys, who did not raise ticket prices this year, currently sell the fourth highest-priced general seating tickets, right behind the Giants, the Jets and the New England Patriots. The Patriots took the top spot for non-premium ticket prices, charging $117.84 a seat.

The other five teams to have tickets priced above the national average were the Chicago Bears, Baltimore Ravens, Indianapolis Colts, Washington Redskins and San Diego Chargers.

Interestingly, while 2009 Super Bowl Champs the New Orleans Saints’ ticket price remains below average, the team raised its prices by 20.5%. Last year, general seating tickets cost, on average, $62.22.

Team Marketing Report computes the average ticket price by factoring the tickets in each general seating category as a percentage of the total number of seats in each ballpark. Figures come from media reports, team information and seating charts. The price index has been around since 1991.

Premium seating, tickets that come with at least one added amenity, are factored separately, though the Patriots sell the most expensive premium tickets as well at $566.67 apiece.

Interestingly, while the index did use season-ticket price points when calculating any team that offers some or all tickets at lower prices for customers who buy in bulk, it did not factor in the cost of personal seat licenses that some teams sell before they will let fans purchase their season ticket package.  .

Currently, 15 teams in the NFL charge for licenses, which can  cost anywhere from $250 to $150,000 depending on the stadium and seat location. The Dallas Cowboys set the higher end of that spectrum when it began charging $150,000 for a PSL in the Founder’s seating area.

Football isn't the only expensive sport. Check out MainStreet's article of the priciest ballparks in America.

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