Ready to pay even more for football? The average ticket to an NFL game rose 4.5% to $76.47 this season, according to a study by sports marketing publishing company Team Marketing Report.
You can thank the New York Jets and Giants for causing most of the increase, since both teams raised their ticket prices to make up for the cost of the $1.6 billion New Meadowlands Stadium, which opened in April.
According to the report, the Jets bumped up their non-premium seats 31.8 % to $114.64, while the Giants upped general tickets 26% to $111.69. In 2009, the teams’ tickets cost $86.99 and $86.33, respectively.
Fifteen of the 31 teams surveyed managed to either keep their ticket prices the same or lower them.
Last year, the average ticket price rose 3% after the Dallas Cowboys raised their average ticket price from $84 to $110 in an effort to help fund the new Cowboys Stadium. The Cowboys, who did not raise ticket prices this year, currently sell the fourth highest-priced general seating tickets, right behind the Giants, the Jets and the New England Patriots. The Patriots took the top spot for non-premium ticket prices, charging $117.84 a seat.
Interestingly, while 2009 Super Bowl Champs the New Orleans Saints’ ticket price remains below average, the team raised its prices by 20.5%. Last year, general seating tickets cost, on average, $62.22.