RIDGEFIELD PARK, N.J. (TheStreet) -- Move over, Apple
While phone-service carriers and electronics makers have long supported environmental initiatives such as recycling old devices, they have turned their efforts up a notch recently by marketing new devices that are both ecologically and literally green, bright green, allowing consumers to flaunt their love for Mother Earth.
Last winter, Motorola
"Everybody is interested in preserving the planet and protecting the environment right now," says Samsung spokeswoman Kim Titus.
The Reclaim is cheap for a feature-heavy phone. For $49.99 and the requisite two-year contract, you get a slide-out QWERTY keyboard, a Web browser, a 2-megapixel camera with 3X zoom lens and a camcorder.
"Our goal wasn't just to make an eco-friendly phone just for the sake of making an eco-friendly phone," Titus says.Analysts say green efforts by cell phone providers are important to many consumers, but most don't care enough to seek out the programs. According to a recent survey by ABI Research, 50% of respondents said buying a green handset was important to them, but 60% weren't familiar with the environmental initiatives of carriers or handset makers.