Millennials to Spearhead Pot Legalization with Votes


NEW YORK (MainStreet) — When David Goldberg started smoking pot 15 years ago, he stored his stash in a plastic sandwich bag that was transparent. He didn't care about quality or discretion, because he was a student. But now that Goldberg is 32 years old and married, his tastes have changed.

"I prefer something a little more sophisticated," said Goldberg, a former lawyer and MBA graduate. "I am a regular cannabis user, but I don't want to walk into a head shop in Manhattan's West Village that targets the stoner hippy. I'm looking for luxury cannabis accessories that are stylish, more mainstream and professional that I can display in my home."

Also See: Marijuana Companies Try to Protect the Intellectual Property of Their Pot Brands

About 70% of Millennials between the ages of 18 and 29 years old and 56% of Gen X-ers between the ages of 30 and 49 years old believe that pot should be legal compared to 32% of those older than 65 years old, according to a study by the Pew Research Center.

"Millennials are the post-prohibition generation," said Taylor West, deputy director of the National Cannabis Industry Association (NCIA). "They are the first generation that will benefit from the legalization of cannabis."

That's where enters the picture.

"We are a lifestyle brand that caters to the underserved, discerning cannabis user who is a sophisticated young professional," said Joshua Gordon, CEO of RODAWG. "We sell packaging including joint cases, laser engraved jars and similar cannabis essentials that serve a demographic who is largely neglected in this market."

Young enough to be the Mark Zuckerberg of the emerging cannabis industry, Gordon attended the Arc View Group Investor Network in Boston to take his two-year-old company to the next level.

"I'm here for the networking opportunities," said the 27-year-old who arrived from New York City. "I want to meet people to whom I can provide my services and to plant seeds for our forthcoming round of financing."

RODAWG previously raised $500,000.

"We sell a line directly to consumers as well as provide custom solutions to dispensaries," Gordon told MainStreet.

For example, Goldberg's favorite cannabis accessory is a consumption device called The Cone that sells for $6.00 to $8.00 on

'"I can slip it into the pocket of my blazer like a classy cigarette case," Goldberg told MainStreet.

Rodawg is prepared to serve the so-called new user that cannabis didn't have before.

"It's the professional millennial," Goldberg said. "We're an emerging user that's coming out of the cannabis closet but no one is fulfilling our demand. We don't want glow in the dark jars that have a marijuana sticker on it to store our cannabis. We want something on par with Williams Sonoma houseware."

Although prevalent, Millennials aren't the only ones taking cannabis so seriously.

"Millennials will usher in legalization by the sheer number of people who will vote to reform marijuana laws," said Gordon.

The New Jersey State Municipal Prosecutors Association President Jon-Henry Barr agrees, noting that younger people overwhelmingly support legalization while opponents of legalized cannabis tend to be older.

"The people most opposed to it aren't going to be around anymore and at some point our democracy will work and marijuana will be legalized nationwide," Barr told MainStreet.

--Written by Juliette Fairley for MainStreet

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