NEW YORK (MainStreet) – Macy’s (Stock Quote: M) has announced that it will keep select stores open for 83 straight hours in the days leading up to Christmas, apparently banking on last-minute shoppers deciding to hit the department stores at 3 a.m.
Only 14 stores will actually keep the round-the-clock hours, which begin at 7 a.m. on Wednesday, Dec. 21, and run until 6 p.m. on Christmas Eve. Among those stores keeping their doors open around the clock are six in New York, including the flagship store in New York City’s Herald Square. Another 28 Macy’s stores in other states will simply extend their hours to 2 a.m., including 18 stores in California. All other Macy’s stores will keep normal hours in the run-up to Christmas. For the full list of stores with extended hours, see the official Macy’s announcement.
This is not the first year that Macy’s has closed out the holiday season by making its employees pull all-nighters. According to the company, the first 24-hour event was held at a Macy’s in Queens, N.Y., in 2006, and since then the department store chain has steadily added stores to its roster of round-the-clock retail. It has added one 24-hour store this year and 18 stores to its list of stores closing at 2 a.m.
The promotion comes during a holiday season in which many retailers offered extended Black Friday shopping hours that bled into Thanksgiving day. Many analysts attributed huge Black Friday sales numbers to those extended hours, and Macy’s may hope that offering similar extended hours at the back end of the shopping season will pay the same dividends.
Matt Brownell is a staff reporter for MainStreet. You can reach him by email at firstname.lastname@example.org, or follow him on Twitter @Brownellorama.