How to Spend Less on Brand-Name Detergent


Budget conscious shoppers stuck on brand-name Tide laundry detergent may find a cheaper option in stores in the near future, but is it worth it?

How You Save by Going Basic

Procter & Gamble (Stock Quote: PG) is rolling out Tide Basic, which will be 20% cheaper than its original version of the detergent, according to The Wall Street Journal. That means instead of paying $7 for a 26-ounce box of the powder, you’ll pay about $5.60. 

Your results may not be the same, however. Tide Basic will have fewer ingredients that claim to keep colors from fading and clothing from pilling in its original version of the detergent. But for a simple job, it may do the trick.

Breaking Down the Dirt

If one box covers 12 loads, and the average household does 392 loads of laundry per year, according to EnergyStar estimates, you’ll pay about $183 per year for Tide Basic as opposed to $227 for the original Tide detergent, a savings of about $44 in a year.

That’s not much, considering generic detergents can still be significantly cheaper. Store-brand products can be as much as 70% cheaper than brand name products.  However, Tide fans with brand loyalty may consider keeping this chore basic.

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