Hidden Gems in Real Estate Lie Between the Coasts


BOSTON (MainStreet) — The U.S. housing market's apparent recovery has hedge funds and other institutional buyers snapping up low-priced homes by the thousands, but here's a look at five markets where small investors can still find great deals.

"These are places where investors can get good returns without having to deal with a crowded market," says economist Jake Adger of RealtyTrac.com, which recently named America's Top 25 Hidden-Gem Single-Family Rental Markets.

Adger says RealtyTrac compiled its list to help small investors at a time big players are buying up lots of homes in Las Vegas and other markets that virtually collapsed during the housing bust.

"We've been seeing institutional investors go into some markets very strongly and crowd out the mom and pop investors," he says. "So we decided to look for what's left."

To find America's hidden gems, RealtyTrac analyzed housing-market conditions in some 2,200 counties that collectively host about 90% of America's population.

The firm looked for markets that offer good rental returns, little institutional-investor interest and better-than-average unemployment rates (a good measure of future leasing demand).

Adger says hidden-gems markets are generally located far away from the Pacific or Atlantic coasts. "The big investors seem to have started in the West and sort of 'jumped' to the East, but many of the top hidden-gem markets are in the middle of the country," he says.

The expert adds that most hidden gems didn't fare all that badly during the bust, while their economies are performing well today but not so strongly as to give renters the ability or confidence to buy.

"People in these communities are either having difficult times buying homes or are uncertain whether they should do so," Adger says.

Click below to check out the five markets at the top of RealtyTrac's hidden-gems rundown, listed by their county name and largest city.

Communities appear in order of estimated median "gross annual yield," which measures what percent of a typical local home's price an investor can expect to recoup per year through rent. For example, a house that costs $120,000 and rents for $1,000 a month (or $12,000 a year) has a 10% gross annual yield.

RealtyTrac based median home values on actual prices buyers paid for three-bedroom houses in each community in August.

Similarly, monthly rent estimates refer to August numbers compiled by market tracker RentRange.com for three-bedroom single-family homes, while local jobless rates are as of October and aren't seasonally adjusted.

Figures on institutional-investor purchases refer to what percent of properties sold from May 1 to July 30 went to entities that acquired at least 10 residences nationwide over the past year.

Fifth-best 'hidden-gem' market: Ithaca, N.Y. (Tompkins County)
Gross yield:

Cornell University's home region of Tompkins County had zero institutional-investor purchases during the period studied, even though the area has plenty of economic positives.

For instance, three-bedroom houses there rent for a median $1,604 a month but typically cost $180,000 — translating into a 10.7% gross annual yield for investors. The 102,000-population county also enjoys just a 4.8% jobless rate vs. 7% nationwide.

Located some 200 miles northwest of New York City, Tompkins County is also home to not one but two major schools. In addition to 21,000-student Cornell (an Ivy League institution), the county also hosts 6,500-pupil Ithaca College.

Fourth-best 'hidden-gem' market: Western Oklahoma City (Canadian County)
Gross yield:

Adger believes Canadian County, which includes part of Oklahoma City and its western suburbs, has stayed off of big-money investors' radar screens because the area had only a modest downturn during the housing bust. "Institutional investors tend to look at markets that suffered a lot, not a little," he says.

RealtyTrac found that large investors accounted for just 3.7% of recent Canadian County home sales, helping keep prices at a modest $131,000 for a three-bedroom house. Since rents for such properties run around $1,176 a month, small investors can expect to enjoy 10.8% gross annual yields.

Buyers can also figure on seeing good rental demand, as 116,000-person Canadian County has just a 5.1% jobless rate.

Third-best 'hidden-gem' market: Syracuse, N.Y. (Onondaga County)
Gross yield:

The Syracuse/Onondaga County area offers investors the same kind of low home prices, high gross yields and a better-than-average jobless levels seen in Ithaca some 30 miles away.

RealtyTrac says three-bedroom Onondaga homes cost a median $120,000 but generate around $1,085 in monthly rent, meaning buyers can expect 10.9% gross annual yields.

Small investors also face little competition from big players, as the 467,000-person county had zero institutional-investor purchases during the three months ended July 30.

Onondaga County also has a better-than-average 6.7% jobless rate, so landlords can expect decent rental demand.

Second-best 'hidden-gem' market: Lubbock, Texas (and Lubbock County)
Gross yield:

You can find plenty of great rental-property deals deep in the heart of Texas in Lubbock County.

RealtyTrac estimates that three-bedroom homes there cost around $111,000 but rent for a median $1,089 a month, which works out to an 11.8% gross annual yield. Institutional investors also account for just 4.9% of all recent Lubbock County sales.

Located some 325 miles northwest of Dallas, the 279,000-population county also boasts a rock-bottom 4.7% jobless rate.

Best 'hidden-gem' market: Wichita Falls, Texas (Wichita County)
Gross yield:

Small investors will absolutely fall in love with the Wichita Falls area's housing market.

That's because the typical Wichita County three-bedroom house sells for just $84,000 but rents for $938 a month, offering 13.4% gross annual yields. RealtyTrac also found that institutional investors made only 4.5% of recent local property purchases.

Straddling the Texas/Oklahoma border some 225 miles east of Lubbock, Wichita County and its 132,000 residents also enjoy a below-average 5.6% jobless rate thanks in a large part to locally based Sheppard Air Force Base.

The facility employs some 15,000 civilian and uniformed personnel and accounts for an estimated 20% of Wichita County's economy.

— By Jerry Kronenberg

Show Comments

Back to Top