Gap Tosses Revamped Logo After Outcry

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After its attempted rebranding was met with a storm of criticism and derision, Gap announced Monday that it would bring back its old “blue box” logo.

“Ok. We’ve heard loud and clear that you don’t like the new logo,” acknowledged the retailer on its official Facebook page, while assuring fans it would bring back the old logo immediately. The company’s website has already been scrubbed of the offending logo, which was unveiled with little fanfare last week only to be met with criticism and laughs by graphic designers and Facebook fans alike.

After the new logo was labeled “boring” and “awkward,” the Gap backpedaled a bit by asking fans to share their own designs for a new logo in what the company termed a “crowd sourcing project.” But that attempt at damage control only fanned the flames higher, as designers slammed the company for trying to solicit free graphic design work.

In an official press release, the Gap acknowledged its misstep, but did not rule out future changes. “We are clear that we did not go about this in the right way,” read the statement. “There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”

On the upside, the Gap logo kerfuffle showed that companies are listening to their customers via social media, as Gap responded swiftly to their fans’ complaints.

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