Coupon Compulsion: Even Lottery Winners Wouldn’t Stop Clipping

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NEW YORK (MainStreet) – Need more proof that America takes its couponing to the extreme? Most people now say that even winning the lottery wouldn’t stop them from trying to save a buck by clipping along the dotted line.

And when we say “most people,” we mean “pretty much everyone.” In a survey conducted by Redplum.com, a couponing website, a whopping 96% of respondents said they would still use the coupons if they hit the jackpot.

Now, we’re a bit skeptical that all of these people would actually spend time clipping coupons for cans of tuna if they suddenly found themselves millionaires, but the overwhelming response speaks to the idea that couponing – whether through Groupon or through traditional clipping – is more a way of life than a financial necessity. The company, for its part, refers to it as a “value-oriented mindset that took root at the onset of the recession” and which was “shared by shoppers whether their annual income was $20,000 or over $150,000.”

We don’t think it can be entirely attributed to the recession, though. People have been clipping coupons since long before the bottom fell out of the economy, and it’s a habit that gets passed down to younger generations. Case in point: According to the same survey, 56% of teenagers (aged 13-17) reported using coupons or discount codes when shopping. While the stuff they use the coupons for is different than older couponers (they tend to favor clothes, entertainment and beauty products), the desire to always get the best deal is still there.

Finally, the survey found that print coupons, whether found in the newspaper or in the form of printable coupons online, remain king. But the percentage of shoppers using coupons on their mobile phones is growing by leaps and bounds – usage has increased 107% in the last year, and that number should continue to rise as smartphones become even more ubiquitous.

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