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Upon leaving a BJ's Wholesale Club, Costco, or Sam's Club, you're left wondering how you ended up with enough cheese sticks to feed every elementary school kid in town and so many Post-its you could paper Hoover Dam. You're experiencing a big-box binge.
While the New England Journal of Medicine has not yet documented this condition—in which a shopping-induced euphoria is wiped away by the reality of the yard-long receipt handed over at checkout and a hefty addition to the credit-card balance—anecdotal evidence suggests it is widespread. A colleague of mine recently went to Costco needing to stock up on paper goods and headed home with those items plus a 10-pound bag of organic carrots, a two-pound block of Vermont cheddar, a case of organic chocolate milk and a tons of other stuff that somehow ended up in the back of his minivan.
Much of the U.S. economy has slowed to a crawl during the recession. But, like repo men and foreclosure auctioneers, big-box stores are busy. For February, Wal-Mart recently reported a 5.1 percent year-over-year increase in same-store sales, exceeding Wall Street's expectations. BJ's same-store sales were up 8.2 percent, and Costco posted a 5 percent gain (not including fuel). American consumers have cut back on discretionary spending but are still streaming into wholesale clubs and often walk out with more than they planned to buy.
"Club stores are doing pretty well in this down economy because they focus on value," says Consumer Reports' shopping guru Tod Marks, whom you might know as Tightwad Tod. Big-box bingeing occurs because, says Marks, these retailers "make it too easy to run up your bill with deep discounts on everything—books, video games, garden supplies, gourmet coffee, small appliances . . . you name it." Indeed, an informal poll of club shoppers who visited ConsumerReports.org suggests that as many as half spent more than they intended on their last trip.