British Air's New Biz Class Service


British Airways today has started taking bookings for “bespoke’’ business-class only service between New York John F. Kennedy International Airport and London’s vestpocket City Airport, located near the Canary Wharf business district.

The service – aimed at airborne executives shuttling between Canary Wharf/the City of London and Wall Street – will begin Sept. 29 and have two flights a day.

BA is rolling out amenities in its Club World business class cabin that it says are tailored for long-haul business travelers. All 32 seats in the Airbus A318 aircraft deployed on the JFK-City route will convert to fully flat-bed sleepers. BA is also offering in-flight text-messaging, Web surfing and e-mail capacity through OnAir, a mobile service provider; though the airline says the full range of services won’t be available on every flight until after Nov. 1.

Additionally, BA says it will allow passengers to check-in for up to 15 minutes before departure and offer flexible dining options en route – i.e., you say when or if you want to eat – enabling passengers to work or sleep without interruption. The flights will be non-stop from JFK to City, but will stop briefly for refueling and U.S. Customs and Immigration at Ireland’s Shannon airport on flights from City to JFK.

All this pampering will not come cheap. Full fares will be $12,290 plus taxes and fees, according to BA. There is some wiggle-room through advance purchases, with fares ranging from $5,000 to $10,446, plus taxes and fees.

Tickets can be booked online at, by telephone at 1-800-AIRWAYS or through a travel agent.

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