Going green is all the rage. From Al Gore to the neighborhood grocer, it has become a trend that corporations, politicians and consumers are trying to profit from. Earth Day 2008 saw an outpouring of green initiatives from major corporations – a far cry from the first Earth Day in 1970 that was seen as a counter-culture movement by a bunch of hippies.
While there is nothing wrong with these efforts they are just as much about saving the planet as they arte providing good PR to the company. Major corporations have the resources to make major donations and grandiose gestures, but how does the small business “go green” and maintain profits?
It is actually quite simple. With little time and money, the small business owner can “go green,” improve the environment and reap the benefits of a little positive PR.
Here are three ways:
1. Reduce your paper consumption:
There was a time when computers were supposed to create a paperless office. Well, that sure didn't happen, did it? Paper use in offices is higher than ever.
• Institute desk-side recycling;
• Create memo and scratch pads out of used paper;
• Reuse old file folders by turning them inside-out;
• Recycle incoming shipping boxes into outgoing mail packages.