Bridesmaids Dresses, No Drama: What's wURKEN?


NEW YORK (MainStreet) —Bridesmaids dresses are notoriously divisive among wedding parties. But for What's wURKEN?, Brideside CEO Nicole Staple unveiled how her company tries to use an online algorithm to ease tensions and boost style.

Journeying from a tech incubator in Philadelphia and launching a pop-up shop in Chicago, the Boston-based company is looking to disrupt the way we purchase the most contentious item in fashion.

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