Is it a sign of our current economic times or are our friends north of the border beginning to smell blood in the water?
Very quietly and without much fanfare, Research In Motion
RIM and Verizon Wireless (a joint venture of Verizon (Stock Quote: VZ) and Vodafone (Stock Quote: VOD)) are running a BOGO sale: BOGO stands for "Buy One Get One" free. I'm not kidding! Verizon is offering all current BlackBerrys in a two-for-one sale. "All" means just that. Verizon currently offers eight BlackBerrys for sale on its Web site and all eight are eligible for the BOGO deal—including the brand new, super-hot BlackBerry Storm 9530 touch-screen handset.
This would appear to be a win-win deal for nearly everyone involved. RIM gets to move more phones—Verizon gets two contracts signed—and consumers get a great deal. Actually, RIM might even be losing a little on the deal (although I don't know if they get a piece of Verizon's monthly action). This would not be a first in the cell-phone industry.