Virginia resident Sue Van Glanden is so committed to shopping on Black Friday that she’s celebrating Thanksgiving a day early this year.
“We're having Thanksgiving on Wednesday, so I'll have the whole day Thursday to rest up, get online to do research and check Twitter,” Van Glanden says, adding that she plans to hit three or four major department stores before 9 a.m. Friday. “I am a seasoned comparison shopper, so I'll only go after the very best deals for what I was planning to buy this season.”
Van Glanden isn’t alone in her quest for bargains. The National Retail Federation estimates that Black Friday bargains will entice approximately 138 million consumers to hit stores during the 2010 Thanksgiving holiday weekend, an increase of 4 million people over last year.
Millions of Americans will brave long lines, overcrowded stores and early morning winter weather in the hopes of scoring the best deals this season. But is the added effort actually worth it?
The Best Day to Shop?
According to experts, not really.
“Black Friday is a promotion and retailers rally around it,” Regina Lewis, who works as a consumer adviser for AOL, says, before adding that you don’t need to shop on Black Friday to get the best deals.
Lewis explains that the competitive climate in which retailers have operated during the past few years has forced them to offer deep discounts throughout the holiday season, most notably on the Saturday before Christmas or on Cyber Monday, the newly minted and biggest Web shopping day of the year.
Toys ‘R’ Us spokesperson Kathleen Waugh confirmed that while the toy chain plans to offer deals that are specific to Black Friday, it also has plans to run discounts on other products throughout the holiday season.