Apple Updates iMacs, Starts Shipping Bumpers

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Apple (Stock Quote: AAPL) released a laundry list of new products Tuesday, perhaps in an attempt to make amends for its recent iPhone 4 ‘receptiongate.’ The most notable addition was an upgraded line of iMacs, Apple’s desktop computers, which now include the latest Intel chips and feature more powerful graphics.

The updated 21.5-inch iMac starts at $1,199; the 27-inch version starts at $1,699. The prices mirror the older version of the iMac. Both upgraded models are available online and in retail stores now.   

“We took the world’s best all-in-one and made it even better,” Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, said in a press release. “With the latest processors, high-performance graphics and signature aluminum and glass design, customers are going to love the latest iMac.”

Additionally, Apple released a new product called the Magic Trackpad, an alternative to a traditional desktop mouse, which allows users to navigate their iMac via a wireless touch-screen attachment. This sounds cool until you realize it’s essentially a giant trackpad (a standard feature on most laptops). Admittedly, Apple’s big trackpad, made from smooth glass and aluminum, looks cooler. It will be sold as a separate attachment for the iMac for $69. All iMacs will still come with a Magic Mouse.

Apple has also updated their high-end Mac Pro Line, adding a 6-core Intel Xeon processor, all-new graphics and the option to add up to four 512 GB hard drives. This new 6-core Mac Pro will start at $2,499 when it becomes available in August. Additionally, a new 27-inch LED display screen for all Apple computers will be available in September for $999.

More good news from Apple? They’ve started to ship the free iPhone 4 bumpers promised to customers after an uproar over the phone’s reception took place. According to CNET, many customers who signed up for a bumper through Apple’s online case program received shipping notices on Monday, stating that their bumpers would be arriving by Aug. 3.  Apple CEO Steve Jobs had initially stated in his July 16 press conference that these cases would take three to five weeks to ship.

For more information on how to get a free case for your iPhone, check out this earlier MainStreet article “Free iPhone 4 Cases: Still a Long Wait.

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