9 More Must-Reads for Business Owners


Looking for inspiration to help get you through turbulent markets and weak revenue in the coming weeks?

Here are nine recently released books that offer recession-worthy insights on management, sales and marketing.

Engaged! How Leaders Build Organizations Where Employees Love to Come to Work (Bentley Press 2009) by Peter Barron Stark and Jane Flaherty. This book offers real-world examples of how major companies such as Campbell Soup (Stock Quote: CPB), Farmers Insurance and Sony (Stock Quote: SNE) improve executives' management skills and get the most out of employees.

The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market (IBM Press 2008) by Sandy Carter. This book was written by a star marketer from IBM (Stock Quote: IBM) who discusses ways to use social networks, wikis and other interactive tools to draw more customers.

Unlocking Opportunities for Growth (Wharton School Publishing 2008) by Alexander B. van Putten and Ian C. Macmillan. One of the hardest things to do is evaluate new opportunities. These professors from the University of Pennsylvania's Wharton School provide an uncomplicated approach to analyzing the potential success of new ideas.

People Are Idiots And I Can Prove It! (Gotham 2008) by Larry Winget. This book was written by a top motivational speaker who has a knack for observing people. He discusses the ways people underestimate their potential, and how they can avoid mistakes and improve their lives.

Inside Rupert's Brain (Portfolio Hardcover 2009) by Paul R. La Monica. Rupert Murdoch is one of the most successful business leaders of the past century. He has built News Corp. into a global media powerhouse (Stock Quote: NWS). This book gives readers a look into the mind of a long-term thinker who has survived many bad business cycles.

After the Fall: Opportunities and Strategies for Real Estate Investing in the Coming Decade (Wiley 2009) by Steve Bergsman. This is a once-in-a-generation time to buy property. Interest rates are at historic lows and home prices have dropped significantly. This book features interviews with successful real estate investors and offers worthwhile advice and information.

Problem Solving 101: A Simple Book for Smart People (Portfolio Hardcover 2009) by Ken Watanabe. This quirky book, written by a McKinsey & Co. consultant, is based on tactics used to teach Japanese children critical-thinking skills. I like how the book simplifies problem-solving strategies and uses examples outside of mainstream business.

Hit The Ground Running: A Manual for New Leaders (Portfolio Hardcover 2009) by Jason Jennings. Many companies are reshuffling executives as they try to kick-start their businesses. This is an excellent book for new leaders who are trying to gain respect and develop relationships with employees. The book uses companies such as Humana (Stock Quote: HUM), Staples (Stock Quote: SPLS) and Goodyear (Stock Quote: GT) as case studies.

Where's My Fifteen Minutes?: Get Your Company, Your Cause or Yourself the Recognition You Deserve (Portfolio Hardcover 2008) by Howard Bragman with Michael Levin. Companies must hone their public relations strategies to increase their visibility. This book shows the ways that Madonna, Coca-Cola (Stock Quote: KO) and others have used the media to gain recognition through controversy and exclusivity.



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