Talk about shooting yourself in the foot.
The Nike ad, which was unveiled late last week in publications like Sports Illustrated and ESPN The Magazine, features armor clad NBA All-Stars LeBron James and Kobe Bryant standing beside the slogan: "Prepare For Combat." The ad also carries a quote from each player boasting about his toughness. Bryant's blurb says: "I'll do whatever it takes to win games. I don't leave anything in the chamber."
Metaphorically speaking, of course, Kobe doesn't leave anything in the "chamber" when he plays basketball, especially against the Knicks where he habitually shoots the lights out. As for "King" James, he doesn't need combat armor to protect him now that he has Shaquille O'Neal as a teammate.
However, the NBA is sensitive to any gun references after Washington Wizards (née Washington Bullets) players Gilbert Arenas and Javaris Crittenton were busted for playing with guns in the Wizards' locker room. Arenas and Crittenton have been suspended for the remainder of the season."We had no prior notice of this ad," said NBA spokesman Tim Frank. "We think it is inappropriate."
Bullseye, Tim! Or should we say, Swish!
Dumb-o-meter score: 75 -- Here's our question: Can we still call Pete Maravich the "Pistol?"