Bud's College Try
Sorry, Brother Bluto. It looks like the Federal Trade Commission wants to put Anheuser-Busch InBev
In a move that would make Animal House nemesis Dean Vernon Wormer stand up and cheer, the FTC is putting the heat on the brewer's controversial marketing campaign that features Bud Light cans painted in college team colors, according to The Wall Street Journal.
Janet Evans, a senior FTC attorney who oversees alcohol advertising, says the marketing plan "does not appear to be responsible activity" even though the cans do not bear a school logo or name. The Bud Light campaign, which involves 27 different color combinations, began rolling out this month with roughly half of its wholesalers participating.
Not wanting to tangle with the government on such a no-win -- and, in our opinion, nonsensical issue, at least 25 schools formally told Anheuser-Busch to stop distributing the themed beer near their campuses. In response, Anheuser-Busch has ceased distributing the cans in areas where colleges have formally complained.
We say they should chill out and give the new cans a chance. After losing to rival Ohio State in football for five years straight, the Wolverines need all the help they can get.
Dumb-o-meter score: 90 -- Molson Coors