You can see the panic in the eyes of business leaders. But the country has survived interest rates at 18% and previous stock-market meltdowns. This will pass, and the country will rebound because smart leaders take a step a back, assess the situation for opportunities and read books.
That's right, whether you are a leader or an aspiring entrepreneur, exposing yourself to ideas is the way to succeed. You can't cut your way to success. No, you innovate your way through new products, ideas and improved processes. This is something this country has always been good at. Here are 10 books to consider.
1. The Home Office from Hell Cure, by Jeffrey Landers. This book provides home-based business owners with advice on how to increase their visibility through speaking, Web marketing and partnerships.
2. Mastering Online Marketing, by Mitch Meyerson. With the number of people reading print publications and watching television decreasing, Meyerson shows how to successfully market products and services through the Web.
3. Making the Number, by Greg Alexander, Aaron Bartels and Mike Drapeau. The authors show sales executives how to benchmark, improve performance and weed out slackers. There are great case studies and suggestions on how to improve your personal performance and your team's, if you have one.4. The Go-Giver, by Bob Burg and John David Mann. You can read this entire book in one flight from Philadelphia to Miami. Most people think about how they can manipulate a person or situation to benefit them. The real key to success, according to the authors, which I entirely agree with, is helping others. A similar book is Tuesdays with Morrie, by Mitch Albom, which provides wisdom and insight on how to be more successful.