Cannabis Companies Are Positioning Themselves As National Brands

9:28 am, May 15, 2014

Marijuana brands push past bans to go national.


Marijuana and Madison Avenue: Pot's Advertising Struggles

8:16 am, April 15, 2014

Marijuana is a boon to advertising. Not only have marijuana legalization proponents utilized an effective public relations campaign to legalize it in Colorado and ...


American Apparel Stirs Controversy with Topless Former Muslim Model

4:16 pm, March 07, 2014

As an ever-controversial brand, American Apparel uses 'Made in Bangladesh' ad to boost its 'Made in USA' campaign.


Oscar Finance Tips: Taking Branding Cues from Celebrities

1:34 pm, March 03, 2014

Last night's Academy Awards unfurled a star-studded event, and 1 billion viewers from around the world tuned in. But how do you expand to a mega-wattage brand resonance?


Marijuana Billboard Battle Begins Around Super Bowl Stadium

10:39 am, January 31, 2014

Rival organizations wage opposing marijuana campaigns amid Super Bowl festivities. Welcome to the Super 'bowl.'

small business

10 Ways to Market Your Business this Fall

12:05 pm, October 14, 2013

Fall is the season of change the most opportune time to get your business on track.


This Shocking Amount is Spent Annually on Licensed College Merchandise

6:12 am, August 27, 2013

From foam fingers to flags, fans kick off profitable football season.


The Secret Behind McDonald's Coffee

5:01 am, July 29, 2013

Can McDonald's play up its café appeal?


Hamburger Helper Beefs Up

1:37 pm, July 10, 2013

General Mills CEO Ken Powell explains the reasons behind the revamped Hamburger Helper line and 144 years of increasing dividends.


Are You Loyal to Loyalty Programs?

1:25 pm, June 19, 2013

How brands can create loyalty programs we actually get excited about.

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