Marketing

Marijuana

Marijuana Billboard Battle Begins Around Super Bowl Stadium

10:39 am, January 31, 2014

Rival organizations wage opposing marijuana campaigns amid Super Bowl festivities. Welcome to the Super 'bowl.'

small business

10 Ways to Market Your Business this Fall

12:05 pm, October 14, 2013

Fall is the season of change the most opportune time to get your business on track.

 

This Shocking Amount is Spent Annually on Licensed College Merchandise

6:12 am, August 27, 2013

From foam fingers to flags, fans kick off profitable football season.

 

The Secret Behind McDonald's Coffee

5:01 am, July 29, 2013

Can McDonald's play up its café appeal?

 

Hamburger Helper Beefs Up

1:37 pm, July 10, 2013

General Mills CEO Ken Powell explains the reasons behind the revamped Hamburger Helper line and 144 years of increasing dividends.

 

Are You Loyal to Loyalty Programs?

1:25 pm, June 19, 2013

How brands can create loyalty programs we actually get excited about.

 

How 8 Popular Brands Got Their Names

11:29 am, May 17, 2013

From Wheaties to Snickers to Starbucks, here are the stories you might not have heard.

 

How Big Brands Are Using Supply Chain Storytelling

9:57 am, April 22, 2013

Companies weave narratives about their reduced environmental footprint.

 

Lululemon's Reaction to Yoga Pants Mishap: Brilliant Marketing

2:44 pm, March 20, 2013

Lululemon managed to turn its yoga pants debacle into brilliant marketing.

social media

Key Social Media Phrases to Get Customers Clicking

12:09 pm, March 01, 2013

Effective status updates can be tricky, but our experts have ways to inspire clients to click through.

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