Marketing

back to school

10 Small Businesses Catering to Students

3:06 pm, August 12, 2011

Here are 10 small businesses happy school will soon be back in session.

small business

How to Unleash Pet Lovers' Spending

1:00 pm, July 28, 2011

From pet-specific shoes to spas for Spike, the pet-care industry brings in billions each year. Small businesses should take advantage.

small business

How to Bring In the First Customer

1:00 pm, July 26, 2011

Your organization's success is set by your ability to overcome doubt by demonstrating competency, capability and credibility.

small business

Before Marketing Business, Have a Story to Tell

5:00 pm, July 22, 2011

Before business owners can effectively market their company, they must be able to differentiate themselves from the competition.

small business

Small Business Branding: Look to Coca-Cola

1:59 pm, July 20, 2011

Art Saxby, founder of Chief Outsiders, says when it comes to branding, small businesses should concentrate more on why customers should love them as opposed what ...

small business

Survey: Social Media Is a Must for Business

10:00 am, June 14, 2011

Global firms agree social media presence brings in new business, resulting in higher revenue.

small business

How Five Guys Got Us Eating Its Burgers

10:00 am, June 10, 2011

Five Guys Burgers and Fries went from a D.C.-area joint to 800 locations in 40 states and Canada. What's the secret?

small business

Natural Disasters Stifle Small-Business Marketing

10:00 am, June 06, 2011

Businesses with fewer than 20 employees added 45,000 jobs in May, flat as compared with the prior month.

small business

The New Product Placement

7:00 am, May 24, 2011

A growing number of advertisers are trying to turn average consumers into spokesmen by offering paid incentives to advertise brands on their homes, cars and even ...

facebook

Consumers Turn to Facebook to Show Brand Support

1:30 pm, May 17, 2011

Consumers are more likely to rely on Facebook to express loyalty to their favorite companies than they are to write a glowing review online or offline, one new survey ...

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