Before business owners can effectively market their company, they must be able to differentiate themselves from the competition.
Global firms agree social media presence brings in new business, resulting in higher revenue.
Five Guys Burgers and Fries went from a D.C.-area joint to 800 locations in 40 states and Canada. What's the secret?
Businesses with fewer than 20 employees added 45,000 jobs in May, flat as compared with the prior month.
A growing number of advertisers are trying to turn average consumers into spokesmen by offering paid incentives to advertise brands on their homes, cars and even their bodies. Welcome to product placement 2.0.
Consumers are more likely to rely on Facebook to express loyalty to their favorite companies than they are to write a glowing review online or offline, one new survey shows.
Too many organizations market without a plan, wandering around trying to find customers.
Digital coupons may be the future, but as one new study shows, for now, they offer a worse return on investment for businesses.
TED, a nonprofit group, challenged companies to produce commercials that inspire an audience. The result is a new breed of advertisements that look less like annoying promotional videos and more like short films worth sharing and watching on repeat.