The Priciest Grocery Store Produce

The Price of Produce

Mom always told us to eat our fruits and veggies, but these days some items in the produce aisle can tip the scales when it comes to price. So what determines which produce is cheap, and which costs a hefty load? “It really comes down to supply and demand,” says Robert Schueller, director of public relations for Melissa’s, a specialty produce distributor. “Many higher-priced items aren’t demanded as much, often because they have been recently introduced into the U.S. and the public isn’t educated about them yet. If bananas weren’t the number-one fruit in America, we wouldn’t be paying just 50 cents a pound or less for them.” Shelf life can also play a role in cost. “All fruits are perishable, but produce that goes bad more quickly is often more expensive than hardier types,” Schueller adds. Which produce is the priciest of all? Read on for the top 10 according to industry averages, and see if your favorites made the list. Photo Credit: Daniel Morrison