
Patrón Spirits Company
Even though alcohol sales are fairly flat, Patrón has seen a 10 percent boost in worldwide business this year. But why? John McDonnell, Chief Operating Officer at Patrón Spirits International, told MainStreet: “It’s a proven fact that companies and brands that continue to spend through a recession are that much stronger long term. While other companies cut back on marketing spend, discount and coupon, we’ve done none of that. We’ve continued our marketing support of each of the brands in our portfolio – Patrón tequila, Pyrat rum, and Ultimat vodka – and as a result each of these brands are showing worldwide growth.” We think it’s because people just like to drink, and tequila happens to be the most festive shot.
Qdoba Mexican Grill
Qdoba has over 500 locations and plans to open 55 to 65 new restaurants this year. Todd Owen, Qdoba Mexican Grill’s VP of Franchise Development, credits their unique strategy of partnering with high-level, multi-unit entrepreneurs for the boost in business—but we think it may have more to do with the fact that burritos are delicious, and affordable.More consumers are bound to look for lower cost meals due to the economic downturn. Expensive steakhouses are out; cheap Mexican food is in.


Match.com
According to Kiplinger.com, “When the Dow Jones industrial average dropped to a five-year low last November, Match.com had its second busiest weekend of the year.” Owned by Internet conglomerate IAC (Stock Quote: IACI), Match.com has the marketing resources and brand name recognition to continue its success in the online dating sphere.Read More: roundup







