Small Biz Success With No Budget

Success At Any Size

You don’t need to be a large business to attract the attention of huge retailers and influential brands. Especially with the economy as it is now, large retailers are always open working with small, scrappy upstarts—as long as they provide superior products or services. Here we discuss the recent success of HINT Water, which was founded in 2005 by a husband and wife team, in their home no less, and has since grown into a $10 million company with its product available at Whole Foods Market (Stock Quote: WFMI), 7-Eleven and a number of other major chains. Here, we provide you with 13 lessons CEO Kara Goldin learned as she grew her once tiny brand into a huge success. (By the way, HINT Water contains just a “hint” of flavoring. The pitch is that this makes the product more interesting to consumers than regular old water, but without the huge amounts of sugar that other flavored beverages typically have.) Photo Credit: HINT


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