The Brands You Love the Most

Brands With the Most Customer Loyalty

It’s often been said that customers don’t actually buy products so much as they buy the brands behind those products, and if that’s so, the companies here are in particularly good shape. BrandKeys, a research group that probes consumer behavior, surveyed Americans 18-65 years old to find the brands that speak most to them. The group’s Customer Loyalty Engagement Index (CLEI) ranks more than 500 different brands across dozens of product categories ranging from fast food restaurants to auto companies, based on which inspire the most loyalty from their customers. “Brand value has increasingly been defined not through the narrow lens of price, but in terms of the total experience of consumer-brand interaction. This year’s results demonstrate that concept has truly taken hold,” Robert Passikoff, founder and president of BrandKeys, wrote on the company’s blog. While BrandKeys’ index does not attempt to rank the best brands overall, it does provide a useful glimpse at the standout companies in each sector. Moreover, BrandKeys notes that the results should reasonably be able to predict which brands will have the strongest customer loyalty for the next 12 to 18 months, no small thing for companies looking to build their customer bases in an uncertain economy. MainStreet pulled the best brands from select categories featured in the report, and if you have a different idea of which brands have the most loyal customers, let us know in the comments section! Photo Credit: William Cook