8 Odd Product Names Explained

The Name Game

Sometimes there’s little mystery surrounding a company or product’s name. IBM has always made machines for doing business, so its name is aptly an acronym for “International Business Machines.” Burger King is a burger shop, and one that evidently seeks to be the king of that market. Bank of America probably didn’t need to bring in a team of linguists to craft its own moniker. But those companies and their products have been around for a while. Newer companies have fewer names to choose from and more competition to distinguish themselves. And sometimes that means creating a name from scratch. “There are about 350,000 trademark applications a year, and about 80,000 words in a college dictionary,” says William Lozito, chief branding officer of Strategic Name Development, a brand-naming company. “They think of the obvious and find that it’s all ‘been there, done that.’” That’s when they need to get creative. Photo Credit: Oran Viriyincy


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