7 Black Friday Shopping Strategies

Holiday Sales Season

By all accounts, people are expected to spend more this year on holiday shopping than they did in 2009, which is good news for retailers hoping to boost their lagging sales. There is one caveat though: While consumers are prepared to spend more this year, they are also eager to get more for their money. One recent study from American Express found that 84% of holiday shoppers plan to stretch their dollars this year by clipping coupons and shopping in the clearance section. Retailers, for their part, seem to be very much aware of this and are fighting with one another to advertise the biggest bargains. However, just because you find an item on sale doesn't mean you should buy it. So we’ve come up with seven shopping strategies to help you navigate the sales you'll find this Black Friday and throughout the entire holiday season. Photo Credit: quinn.anya


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