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In a time of recession when the government is mailing out $600 rebate checks to stimulate the economy, shouldn’t a smart businessman sell a book called How to Get Rich?
That businessman is Felix Dennis, the chairman of Dennis Publishing – better known as the man responsible for the lad mag Maxim. Dennis is an outspoken, colorful chap with a background in music who rose up to become one of the wealthiest men in Britain. An Americanized version of his 2006 book How to Get Rich debuted here June 12.
He stopped to talk to MainStreet about making money.
MainStreet: Why is How to Get Rich based on all of your failures?
Felix Dennis: Nobody wants to read some boring, fat, old fart going on about his or her wonderful successes. It’s far more interesting to read about failure. And here’s the second thing, this is more important: It’s far more instructive. Understanding how people who made a lot of money failed again and again is instructive, it means that if you fail, you’re going to do it again.
Is now really the best time to get rich?
This is the best time ever to be in a startup. There’s room for creativity and there’s room for maneuverability. When everybody’s doing well, the big guys will steamroll you to death…Now that the recession is beginning to be accepted as a fact of life -- though not necessarily if you look at the Fox [NWS] network -- there has never been a better time. Launching entrepreneurial activities in a recession is a slam dunk.
