Despite a looming recession, the video game industry continues to grow and retain loyal customers. Experts say that during economic downturns, consumers are likely to continue treating themselves to video games.

Co-founders Kai and Charles Huang discuss 'Guitar Hero: World Tour,' the newest addition to their hit video game franchise, and show off many of the game's new features.

How does Grand Theft Auto stack up against the numbers of other pop culture juggernauts like Titanic, Barbie, iTunes, or American Idol?